case Studies

Digital Retailing tools allowed Team Nissan to honor the work a customer did online and created solid back-end processes for a seamless shopping experience. As a result, they gained purchase ready shoppers, increased gross, and took the fight out of customer interactions.

According to Driver’s Way General Manager Doug Anderson, the Kelley Blue Book Instant Cash Offer gives his dealership a unique ability to communicate with and have a guest-focused sales process with consumers who are looking to sell their vehicles.